Real Estate Business Intelligence

Real Estate Office and Agent Productivity

Office and agent productivity should be compared on stated measures such as sides, sales volume, and Company Dollar. A ranking shows production. The office P&L shows contribution.

By 5X Solutions, LLC Published Updated

Real estate agent ranking view for production comparison
Main points
What to know
  • Define sides, volume, and Company Dollar before ranking.
  • Review listing-side and buyer-side mix with the total.
  • Check cap status before reading an agent's contribution.
  • Compare offices on the same production definitions.

Productivity needs a shared definition

An office or agent looks productive only against a stated measure: sides, sales volume, Company Dollar, or a trend in those measures. Rankings are useful when the definition is the same for every person and office being compared.

Offices and agents answer different questions

Production review
Level Useful comparison
Office Which locations are producing sides, volume, and Company Dollar?
Agent Who is producing, and is that production broad or concentrated?
Listing side and buyer side Is the production mix changing, not just the total?

Telemetry BI can analyze agent production with sides, sales volume, Company Dollar, listing-side versus buyer-side activity, productivity trends, and rankings. Executives and managers can move from the enterprise and office view to an individual agent without keeping a separate ranking spreadsheet.

Do not stop at the ranking

A high-volume agent may be near a commission cap, which changes the Company Dollar on later transactions. A high-volume office may still be unprofitable after expenses. Read productivity with the office P&L and cap information before treating a ranking as the financial result.

Continue with brokerage profitability.

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